Here we are at the end of another great winter season. After a heated battle for media coverage, the final tallies are in on who dominated the pages of this season’s snow mags advertisements and editorials. After fluctuating through the ranks, Scotty Lago catapulted himself into third in the world famous TransWorld Business Snow Exposure Meter. Check out the May 2008 issue for a complete breakdown of the results and who’s who in the top 50 of snowboarding in US magazines media coverage.

Words by Heather Baker

SAN CLEMENTE, CA – April 19 2008 - The Flow Team continues to up the ante on their list of ace riders with a bumper crop of new talent. Flow amateur’s Petja Piiroinen and Sarka Pancochova struck gold at the 2008 World Junior Championships in Italy winning the big air titles for both the men and women. Petja is quickly taking after his famous brother Peetu who most recently took home the overall Burton Global Series title this season. Sarka who hails from Czech is quietly throwing down backside 720’s for the ladies and is one of the promising up and coming females on the circuit. Flow is “stoked to have not just one, but TWO World Jr. Champs on its team of talented riders”. 

Petja and Sarka at the Flow Team shoot in Lake Tahoe, CA

The accomplishments of Petja and Sarka add to an already incredible season of Flow Team exposure. This pack of A-list riders are killin’ it in magazine cover shots, web coverage, contest circuits and film parts. To name just a few, Antti Autti landed the cover of TransWorld Snowboarding Magazine along with a full-length interview while fellow Finn, Risto Mattila took 3rd overall in the TTR rankings for this season. Also, both Antti and Risto have been filming with the Northern Scrapbook crew. Teammate Scotty Lago has been keeping busy all year filming with 3 major crews including Grenade, Travis Rice’s project and Absinthe films. Scotty also found time for two exclusive interviews, one in TransWorld and the other in Snowboarder Magazine. Flow’s newest pro rider, Tim Humphreys has a long list of success under his belt from this season and just may be Rookie of the Year! The 08/09 Flow pro team’s roster includes Antti Autti, Scotty Lago, Risto Mattila, Timmy Humphreys, Clair Bidez and Mercedes Nicoll. Petja and Sarka join Flow amateurs Jeremy Thompson, Christophe Reynders, Jed Hoffman, Scot Brown, Izumi Amaike, Jake Black, Nial Romanek and Shane Fortier.

While many snowboarding companies have spent a lifetime trying to fit-in, FLOW has spent its time standing out. Born from originality, FLOW is defiant against the norm of tradition. The world has witnessed how this one time “binding” company has progressed into the leader of innovative products featuring a complete line of “speed entry” bindings, performance proven boots and award winning snowboards. The future is here and the future is FLOW.

For More Information Please Contact:
Heather Baker
Flow Snowboarding
(949) 361-5260 x.133
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APRIL 2008, SAN CLEMENTE, CA - FLOW recognizes that the progression of women’s snowboarding has come a long way. For three years in a row, the FLOW Myriad women’s specific snowboard has taken the gold in craftsmanship to the next level. Nothing has been compromised or overlooked, just tweaked a little for the female frame allowing the most aggressive of women riders to go BIG. But now it’s time to give something back to the women who ride it. FLOW is proud to announce the 08/09 women’s Myriad snowboard in partnership with the Boarding For Breast Cancer foundation.

Boarding For Breast Cancer “is a non-profit, youth-focused education, awareness, and fundraising organization”. A Portion of the proceeds from the FLOW Myriad snowboard will gladly be donated to B4BC, whose mission is to increase awareness about breast cancer by educating women about the importance of early detection and leading a healthy lifestyle. In addition to the cash donation, FLOW will also be donating one of the Myriad boards for auction during one of the many B4BC events that take place every year.

While many snowboarding companies have spent a lifetime trying to fit-in, FLOW has spent its time standing out. Born from originality, FLOW is defiant against the norm of tradition. The world has witnessed how this one time “binding” company has progressed into the leader of innovative products featuring a complete line of “speed entry” bindings, performance proven boots and award winning snowboards. The future is here and the future is FLOW.

Congrats to Scotty Lago on his on the May 2008 cover TransWorld Snowboarding Japan! The article features Scotty along side his crew of Frends, a core group of pro-snowboarders and best buds. Guess it’s true what they say…Scotty is big in Japan too!

FRIDAY MARCH 28, 2008 TRUCKEE, CALIFORNIA - The mission was simply this, within three days drive from San Clemente to Lake Tahoe, catch up with the Flow team for two nighttime studio shoots; two daytime action shoots and then return to Southern California. A tough mission to accomplish considering the short period of time to execute.

Dan Watts on Location

Flow creative director Dan Watts and I set out at 4am on Tuesday in the Flow van and drove north up the I-5 through the San Joaquin Valley to Lake Tahoe to meet up with the Flow team and collect valuable images for the new website, advertising and general marketing needs. After a long 8.5 hours of driving we arrive at the Hampton Inn in Truckee where we were quickly notified by Team Manager Andrew Mutty to meet him at Boreal for a twilight night shoot.

SATURDAY MARCH 29, 2008 MAMMOTH, CA – A fresh blanket of powder covered Mammoth mountain, welcoming the 4th annual Roxy Chicken Jam. Shred chicks from all over the globe battled it out in the final stop on the TTR Women’s Snowboard World Tour. Flow Team riders Clair Bidez, Mercedes Nicoll, Sarka Pancochova and Andrea Schuler all came together in hopes to claim victory. Sarku made an impressive effort in the qualifying round, but was just short of making the finals. Nearing the end of the Finals a cloudy, windy sky took over the once blue bird day. Mercedes and Clair both had some impressive runs, but just missed making the podium. The Women’s Swatch TTR Tour Title is still up for grabs and the ladies will be charging for their chance to take it all home including the $50,000 top prize. Stay tuned into www.ttrworldtour.com for the Slopstyle Finals showdown tomorrow and the crowning of this years TTR Queen.

2008 Roxy Chicken Jam Final Halfpipe Results:

Kelly Clark         USA
Torah Bright         AUS
Kjersti Oestgaard Buaas  NOR
Laura Manuela Pesko     SUI
Sarah Conrad         CAN
Mercedes Nicoll         USA

Mercedes Nicoll

Clair Bidez

MONDAY MARCH 24, 2008 WINDHAM, VERMONT - Snowmobiles, mayhem, booze, fireballs, and the infamous Gauntlet: The World Quarter Pipe Championships have returned with a vengeance. With a little help from the Rome SDS, Red Bull, and Snowboarder Magazine, Chris Waker and the Timber Ridge crew pulled off one of the most wicked snowboard events to ever go down in the Stratton area of Vermont. Timber Ridge, a privately owned abandoned ski area became the scene for quite possibly the biggest privately built quarter pipe in Vermont and a riotous answer to the mundane contest circuit of late.

No lame sponsors, no TV timeouts, there wasn’t even really any judging and there certainly wasn’t any pre-planned “poaching”. Poach this quarter pipe and you were seriously taking your life into your hands. Defending Quarterpipe champion Scotty Lago arrived on the scene and blasted some of the biggest airs of the day, and appeared to be the early favorite, but after a misfortunate fight with the flat bottom, Scotty was helped to the side and suddenly it was anyone’s game.

Scotty Lago defends his Quarterpipe Champion title

The final standings were announced and the junior ripper award went to Gabe McGovern, a young gun (TEAM MICRON) who had braved the Blue Hills event back in the day when he was a six-year old grom. For Gabe’s airs he was awarded a new guitar. Second place and a “quarter” of the Green Mountains’ finest export went to Arctic Challenge second place finisher Shayne Pospisil for his smooth airs and spins all day. Rounding out the podium was Greg Bokenkamp taking Third. The title of new World Quarter Pipe Champion, 1,000 dollar in quarters, and a brand new 50cc motorcycle went to Utah shredder Bode Merrill who ended the riding portion of the event with a frontside invert on the log extension while it was lit on fire….

For entire story please visit: 2008 World Quarters

Greg Bokenkamp faces the guantlet of fire

SATURDAY DECEMBER 15 2007, BRECKENRIDGE, COLORADO
With Antti recovering from a broken collarbone, Risto back at home in Finland and Scotty Lago out with a torn rib injury, the Flow team still made a strong showing at the US Grand Prix in Colorado. Tim Humphreys and Mercedes Nicoll led the way for Flow. Timmy executed a perfect Crail grab Miller Flip on the wallride and won the Rip It Best Trick of the Day earning a $2500 check. Mercedes Nicoll, despite the freezing conditions took third in the ladies Pipestyle Jam Session earning a $1000 check. Later that evening the 10% rule was in full force at the local watering hole…. Oh yeah happy 20th birthday Timmy!

SATURDAY DECEMBER 8, 2007 TOKYO JAPAN. Risto Mattila ended a frustrating past season of injuries and returned to the top of the podium winning the X-Trail marquee event- the big air. Risto stomped his FS 1080 tail grab to beat out Rice who finished 2nd, and Mathieu Crepel who placed 3rd. Risto had finished 5th in the previous night’s quarterpipe comp to place second overall at the X-Trail event behind Travis rice.

The combined results of both formats determined the Swatch TTR SIX(6)STAR Nissan X-Trail Jam Title winner, as Travis Rice took the top spot, followed by Risto Mattila in 2nd, and Mathieu Crepel taking 3rd.

Nissan X-Trail Jam 07 – Final Results (QP & BA combined)
1.Travis Rice (USA) QUIKSILVER, DC
2.Risto Mattila (FIN) FLOW, BILLABONG
3.Mathieu Crepel (FRA)  QUIKSILVER, ROSSIGNOL

Nissan X-Trail Jam 07 – Quarterpipe (QP) Results
1.Travis Rice (USA) QUIKSILVER, DC
2.Kevin Pearce (USA) BURTON
3.Andy Finch (USA) PALMER, RIPCURL

Nissan X-Trail Jam 07 – Big Air (BA) Results
1.Risto Mattila (FIN) FLOW, BILLABONG
2.Travis Rice (USA) QUIKSILVER, DC
3.Mathieu Crepel (FRA) QUIKSILVER, ROSSIGNOL

For more info check:
www.ttrworldnews.com

SATURDAY DECEMBER 2, 2007 MUNICH GERMANY. Flow team rider Tim Humphreys stomped a cab 1080 on his final run to take the next big step in his young career  winning the Air and Style Rookies Challenge. Flow teammate Risto Mattila put on another strong performance in the main event and finished sixth. With Timmy’s win he receives an automatic invite to next year’s main event. Congrats Timmy and Risto on a GREAT showing. Risto now heads to Japan for the world famous X-Trail quarterpipe and big air competition held in the Tokyo Dome.
For more info check:

www.air-style.com/

After years of hard work, Scotty Lago has received the publicity that every snowboarder dreams of. We would like to congratulate Scotty on his exclusive 14 page interview published in the world’s #1 snowboard magazine, Transworld Snowboarding December ‘07 issue. Scotty’s all over the radar with numerous appearances on Fuel TV, Snowboarder Mag. Snowboard Mag., and MBM out of Germany, just to name a few. With all this media coverage he ranks 6th on the Transworld Business Snowboard Exposure-Meter. An honor of this nature surely deserves a shot of the finest Bourbon…or at least a pat on the back since he’s technically not 21 yet. Way to kill it Scotty!

SATURDAY NOVEMBER 3RD SAN FRANCISCO, CALIFORNIA -- In front of 32,000 screaming fans, Flow Team Rider Timmy Humphrey’s finished second behind Travis Rice and just in front of Chaz Guldemond. Travis threw down a double cork 1080 to win and Timmy Humphreys landed a clean Cab 1080 followed by Chaz who landed a 1260 for third. The huge jump was at AT&T Park, home of the Giants, in downtown San Francisco.

Flow Teammate Jeremy Thompson with a great effort made it to the semifinals and finished 6th in a tough field including such heavyweights as Andreas Wiig, Andy Finch, John Jackson and Mason Aguirre.

1. Travis Rice
2. Tim Humphreys
3. Chaz Guldemond

4. Wyatt Caldwell
5. Ian Thorley
6. Jeremy Thompson
7. Andreas Wiig

For more info go to  http://www.icerair.com/2007/index.html

Tune in to Fuel T.V. on Thursday, November 8, at 9:00 pm EST (6:00 pm PST) to watch Flow Team Rider Tim Humphreys appear on The Daily Habit in an exclusive interview with Pat Parnell, fresh off his 2nd place finish at the Icer Air in San Francisco. Leading the list of young rippers, the pro snowboarder will bring us up to speed on his winter plans. 

Flow, in association with MTV and Sony Picture’s new movie “30 Days of Night” is giving away a complete snowboard set-up to one lucky winner in the Ultimate Survival Sweepstakes! For 30 days every winter in the isolated town of Barrow, Alaska the sun just doesn’t shine, forcing most of the inhabitants to head south. But this winter a mysterious group of bloodthirsty vampires take advantage of the darkness to feed on the remaining residents who must do anything they can to survive. With the right equipment, you too can survive the most unpredictable forces of nature. So be prepared for the elements and enter to WIN NOW at http://30daysofnight.com/ .  Just in time for Halloween, “30 Days of Night” opens in theatres on October 19!

The World Cup Big Air 2007 in Rotterdam proved to be another amazing event with over 20,000 eyes watching 47 rider’s bust out on 1 million liters of snow at the base of the Erasmus Bridge. But for the 2005 winner, Flow Team rider Risto Mattila, it proved to be another unlucky judging session. Basically he was robbed, for the second time this year. Nothing can be done about that now and he still was able to hold his own in the top 10 by placing 9th. Fellow Finn and Flow Teammate Antti Autti stomped 3rd place after an exciting head to head finale against Austrian Stefan Gimpl in 2nd and Peetu Piiroinen taking 1st. Christopher Reynders, Flow AM rider was also in the house staking his claim as 13th.

But enough talk on the results. The main attraction from the event could be found AFTER the finals at the Flow booth for an exclusive signature session with 4 of the competing Flow riders: Antti Autti, Risto Mattila, Christophe Reynders and Joy Geenen giving out tons of Flow swag littered with their autograph’s. Antti’s week pee at the doping test caused him to arrive late, but the fans didn’t seem to mind too much. Probably because Flow was the ONLY booth with a meet and greet letting the public connect with their snowboard heavyweight face to face. High fives for a job well done to all who made this event possible and the rider’s who threw down.

For more info go to WC Rotterdam  

Airing Thursday, September 27, at 9:00 pm Eastern Time (6:00 pm Pacific Time) and telecast three additional times, Antti Autti is a guest on the Daily Habit with Pat Parnell. 
The 2005 Winter X Games half-pipe gold medalist and Finnish snowboarding superstar, Antti Autti talks about his part in the new Flow Team movie. Also Antti talks about his competing at most of the world’s largest snowboard events and his future plans to add more filming to his schedule.
Antti joins Flow teammates Risto Mattila and Scotty Lago with appearances on the Daily Habit on the Fuel Network which is the largest action sports channel in the world with over 25 million households.

Also Check out Antti's interview on Snowboarder magazine's website 

for more info check Onboard Snowboard Magazine's website.